Real Conversations, Real Results
Cutting Through the Confusion Together
The search marketing world is full of conflicting advice, overwhelming information, and people selling solutions to problems you're not even sure you have. We get it—and we're here to help cut through all that noise.
Whether you're feeling stuck on your own SEO journey, tired of networking events that are all pitch and no substance, or just want to connect with people who actually understand the day-to-day challenges of this work—you've found the right place.
Our community focuses on real conversations, practical solutions, and honest support. No generic advice. No overwhelming you with more information. Just genuine help for the specific challenges you're facing right now.
Events & Meetups: Real Conversations with People Actually Doing the Work
Tired of networking events that are all small talk and sales pitches? Our gatherings bring together local search marketing specialists who want to share what's actually working—and what isn't.
These aren't just another chance to collect business cards. You'll get hands-on workshops, practical insights from people in the trenches, and honest conversations about the challenges we're all facing in our day-to-day work.
Whether you're struggling with the latest algorithm changes, wondering how others are handling client education, or just want to connect with people who understand why you get excited about a good keyword strategy—you'll leave with real takeaways and genuine connections.
Speaking & Workshops: Making SEO Make Sense
SEO doesn't have to be overwhelming. Through speaking engagements and workshops, Michaela breaks down complex SEO concepts into practical, actionable strategies that attendees can actually implement.
Whether it's helping marketing teams cut through conflicting online advice, showing business owners how to get real results from their websites, or giving agencies the confidence to have better client conversations about SEO—the focus is always on clarity over complexity.
Attendees leave with specific next steps, not just theory. Real strategies they can start using immediately, not vague best practices that leave them wondering what to do Monday morning.
Mentorship: Clear Direction When You're Feeling Stuck
Feeling overwhelmed by conflicting SEO advice online? Stuck despite following every guide you can find? Michaela offers free 30-minute mentorship sessions through ADPList to help cut through the noise.
These focused conversations are designed for anyone feeling directionless in their SEO journey—whether you're a business owner whose website won't rank, a professional transitioning into SEO, or someone stuck at their current level despite knowing the basics.
From complete beginners to those with years of experience, mentees worldwide get practical, honest guidance tailored to their specific challenges and clear next steps they can implement immediately.
Teaching: From Scattered Learning to Structured Progress
Tired of piecing together SEO knowledge from random tutorials and conflicting blog posts? This 7-week online course gives you a clear, step-by-step system instead of more scattered information.
Delivered through NZIE and approved by NZQA, it's designed for business owners whose websites aren't performing, digital marketers expanding their skillset, and professionals transitioning into SEO who need structured guidance rather than more overwhelming content.
Through live instruction and practical tutorials, you'll work on real SEO challenges—from conducting your first proper audit to developing content strategy that actually drives traffic. No theoretical fluff or intimidating jargon.
By the end, you'll have a personalized 12-month roadmap for your specific website and goals, plus the confidence to implement it without second-guessing every decision.