About Altitude Search

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Our Mission and Values

At Altitude Search, our mission is clear: to deliver bespoke SEO solutions that drive real results and help your business grow. We focus on you, tailoring every strategy to fit your goals and ensuring you reach new heights.

With values rooted in transparency, dedication, and continuous learning, we’re proud of the work we do and the relationships we build. Our goal is always to exceed expectations and help your business rise to the top.

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Collaborative Environment

Our approach at Altitude Search is all about teamwork. We focus on building lasting partnerships with clients, developers, and other specialists, bringing together a range of perspectives to create smarter, more impactful solutions.

This collaborative approach also shapes how we work with clients—open communication and a shared commitment to success are at the heart of everything we do, driving our strategies and results.

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Community Engagement

Supporting the search marketing community is a big part of what we do at Altitude Search. We host and sponsor events that create valuable opportunities for learning, sharing knowledge, and building connections within the industry.

These events allow local specialists to come together, share insights, and stay on top of the latest trends. Our commitment to community engagement helps to grow the industry as a whole, while also empowering professionals to reach new heights in their careers.

Find out more
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Tailored Approach

At Altitude Search, we take a personalised approach to SEO. Having optimised over 120 websites across various industries, we know that every business is different. Our wide-ranging expertise with different CMS and platforms means we can adapt our strategies to meet your unique goals, ensuring your online presence is as effective as it is engaging.

Diverse SEO Experience

  • CMS & Platforms

    Wide Platform Proficiency:

    Skilled in optimising a variety of CMS and website platforms, including:

    • WordPress
    • Silverstripe
    • Shopify
    • Webflow
    • HubSpot

    Developer Collaboration:

    Working with your developer for effective SEO implementation.

  • Industries

    Diverse Industry Experience:

    Expertise in optimising websites for numerous sectors, including:

    • Home improvement
    • Civil and engineering
    • Software and IT
    • Tourism
    • eCommerce

    Custom-Tailored Strategies:

    Personalised SEO plans that match your specific business goals.

  • Countries

    Local, National, & International SEO:

    Tailored for specific geographic targets, including:

    • New Zealand
    • Australia
    • Singapore
    • United Kingdom
    • United States

    Market-Specific Strategies:

    Customised approaches for different regional markets.

Connect with Us

Looking to elevate your online visibility? Reach out to Altitude Search today or book a website health audit via our online store. We look forward to discovering how our personalised SEO strategies can contribute to your business’s success.

Contact UsBook SEO Health Check

Your SEO Consultant

I’m Michaela Laubscher, and I’ve spent over sixteen years immersed in the ever-evolving digital marketing landscape, specialising in SEO for the past seven years.

Based in Christchurch, New Zealand, I bring a global outlook and extensive experience to guide businesses like yours to new heights online.

A Journey of Growth

My career in digital marketing began with a role in London, where I managed digital content for an illustration agency. This initial exposure to digital strategies led me to launch my own consultancy, where I spent six years specialising in content creation for businesses, including case studies, blogs and email marketing. This period was instrumental in shaping my approach to digital marketing.

In 2017, I relocated to New Zealand, where I expanded my expertise to include SEO. Joining esteemed agencies such as Reach Local, Firefly Digital, Empire9, and Adenium, I have honed my skills in search engine optimisation. This experience has given me a comprehensive understanding of different industries and CMS platforms, enabling me to deliver tailored SEO solutions.

Since taking on the role of Head of Department in 2021, I have been fortunate to lead and mentor SEO teams, driving innovative strategies and achieving excellent results. Additionally, teaching SEO strategy at NZIE (New Zealand Institute of Education) has been a fulfilling extension of my career, allowing me to pass on my knowledge and passion to aspiring SEO professionals.

This journey of growth has been both challenging and rewarding. I’m committed to leveraging my extensive experience to provide customised SEO solutions that deliver tangible results and support the growth of businesses and professionals. Thank you for considering Altitude Search as your trusted partner in digital success.