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The Changing Shape of Search: Impressions Rising, Engagement Falling

The Changing Shape of Search: Impressions Risin...

Search is changing. While impressions are rising, click-through rates are falling, especially in the wake of AI Overviews and other zero-click features. This analysis explores the disconnect between visibility and...

The Changing Shape of Search: Impressions Risin...

Search is changing. While impressions are rising, click-through rates are falling, especially in the wake of AI Overviews and other zero-click features. This analysis explores the disconnect between visibility and...

Between Ethics, Sustainability, and US Tech

Between Ethics, Sustainability, and US Tech

I’m reflecting on Donald Trump’s new term and what it means for those of us striving to be ethical and sustainable in business. As a New Zealand SEO consultant bound...

Between Ethics, Sustainability, and US Tech

I’m reflecting on Donald Trump’s new term and what it means for those of us striving to be ethical and sustainable in business. As a New Zealand SEO consultant bound...

Feedback from NZIE SEO Course Term 4 2024

Insights from a Year of Teaching SEO: My Journe...

Reaching the one-year mark as an online SEO tutor feels like both a milestone and a learning experience. As I reflect on the year, I’m grateful for the opportunity to...

Insights from a Year of Teaching SEO: My Journe...

Reaching the one-year mark as an online SEO tutor feels like both a milestone and a learning experience. As I reflect on the year, I’m grateful for the opportunity to...

International SEO Day: How SEO Has Transformed Digital Marketing

International SEO Day: How SEO Has Transformed ...

Since the launch of Google Search in 1998, SEO has shifted from basic keyword tactics to focusing on user experience and adapting to frequent algorithm updates. Today, SEO is essential...

International SEO Day: How SEO Has Transformed ...

Since the launch of Google Search in 1998, SEO has shifted from basic keyword tactics to focusing on user experience and adapting to frequent algorithm updates. Today, SEO is essential...